Crafting the visual identity for the Electoral Institute in Mexico’s (INE) internal communication channel, I collaborated with copywriters and animators to develop content reflecting the institute’s functions. The broadcasted content, showcased at INE’s headquarters, encompassed diverse topics. I designed a set of icons to represent these topics within the program. Employing vibrant colors and shapes, I infused a fresh and standout visual identity, capturing the modern essence of INE. Challenges included navigating collaboration with multiple stakeholders, ensuring visual identity ownership for program consistency, and imparting a modern look and feel to this significant institution in Mexico.
