Planimatik

Planimatik, a leader in freight management software, needed a revamped website to reflect the new look and feel of their platform, connect with their audience, and effectively showcase their offerings. After conducting an audit of their website and visual identity, we identified key areas to focus on for the revamp:

Using real people images, we helped users easily identify with Planimatik’s product, enhancing connection and engagement.

Streamlined UI elements provided a clear preview of the product, enhancing usability and visual appeal.

To ensure a well-structured and user-friendly website, I collaborated closely with the SEO team and Product Managers to define an effective site map, understanding the key areas of focus, optimizing for search engine visibility, and aligning with their business objectives. The resulting site map facilitated the navigation and ensured that essential information was easily accessible.

After defining the site map and creating wireframes, I designed high-fidelity mockups and created a prototype of the complete site in Figma. This allowed for a thorough understanding of the user experience and included important interactive elements such as image hovers, buttons, and tabbed sections. These interactions were thoughtfully incorporated to ensure the development team could fully grasp the intended functionality and flow of the site, facilitating a smooth transition to the development phase.

I incorporated images that resonate with Planimatik’s target audience. By using visuals that depict real-world scenarios and the everyday challenges faced by users in the industry, we aim to create a deeper connection.

By using simplified UI vectors, we provided a clear preview of the product. This simplification made it easier for users to understand the core functionalities of Planimatik’s platform. The minimalist design reduced clutter, and allowed users to focus on key information and features.

We strategically highlighted the platform’s key features and benefits across various sections. This clear presentation of the offering ensured that users could quickly understand the value and advantages of the product, and informed potential customers about what Planimatik has to offer to meet their specific needs.

I meticulously prepared all necessary files and assets for a seamless handoff to the development team, organizing the Figma file with clearly labeled layers and sections, as well as all design elements, from typography and color schemes to icons and images, were exported properly. Completing Planimatik’s new website was a rewarding journey that combined thorough planning, creative design, and precise execution.