The visual identity of Vesica Tulum reflects the essence of the cenotes and the hotel commitment to sustainability. The emblem features organic shapes and earthy colors, evoking the beauty and natural environment of Tulum. The logo instantly captures the attention of potential guests, establishing a strong and recognizable brand image. The identity manual defines the visual language, ensuring consistency in marketing materials. These materials not only serve as promotional tools but also provide guests with a lasting impression of the hotel’s eco-friendly and sustainable philosophy.
