As Lead Designer & Marketing Production Coordinator at Dun & Bradstreet, my role was to shape the brand’s creative presence in LATAM. I led a group of designers and copywriters, managing creative requests from multiple countries and aligning our work with company’s goals. From digital ads and product campaigns to content marketing and motion graphics, I provided creative and art direction across a wide range of media, ensuring that every piece was on-brand. My role also included streamlining creative operations, establishing design and creative systems, and building collaborative workflows.

To ensure visual consistency, we developed brand guidelines tailored for our regional needs. These guidelines were supported by a centralized library of design components, which allowed internal teams and external partners to produce high-quality, on-brand assets. This foundation helped unify the brand’s presence across different countries.

To manage a high volume of requests and maintain quality standards, I introduced a regional RFP system that enabled us to receive, prioritize, and allocate creative resources more effectively. This structure helped us respond faster and strategically to requestors. Our team supported a wide range of initiatives. I.E.: collaborating closely with Product Marketing on new product launches and delivering campaign assets, videos, landing pages, and sales collateral.

Over my time at Dun & Bradstreet, we delivered assets and creatives that significantly increased the brand’s visibility in LATAM, showing a modern, top-tier identity. The implementation of the RFP system reduced production time, allowing us to shift focus toward quality and creative exploration. But beyond processes and metrics, what defined this experience was the strong sense of collaboration and purpose within my team. I’m incredibly proud of what we achieved together, and deeply grateful for the trust, creativity, and dedication that shaped our journey.